SKIMS Named Official Underwear Partner Of NBA, WNBA & USA Basketball

Matthew Moreno
3 Min Read
Dimitrios Kambouris/WireImage for SKIMS

SKIMS was named the official underwear partner of the NBA, WNBA and USA Basketball as part of a multi-year agreement with the brand founded by Kim Kardashian.

“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” Kardashian said in a statement. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

The NBA’s announcement was accompanied by a photo opportunity featuring commissioner Adam Silver, Kardashian and SKIMS co-founder and CEO Jens Grede.

“SKIMS has quickly become one of our most culturally-influential brands,” Silver said. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”

The NBA, WNBA and USA Basketball intend to collaborate with SKIMS at future marquee events, including the much-ballyhooed in-season tournament and 2024 NBA All-Star Weekend in Indianapolis.

The partnership agreement also calls for SKIMS to receive media exposure across a variety of NBA platforms, including through on-court virtual signage during national broadcasts as well as the both leagues’ official social and digital platforms.

Such was the case during the Los Angeles Lakers’ home opener against the Phoenix Suns on Thursday night, which was exclusively broadcasted by TNT, when a SKIMS virtual logo appeared on both ends of the court during a portion of the second half.

Kardashian has attended several Lakers games at Crytpo.com Arena over the years, and became somewhat of a regular during the team’s playoff run last season.

SKIMS for men

The NBA’s partnership agreement comes days after the launch of SKIMS Mens, which features three collections of everyday essentials developed with comfort in mind.

Oklahoma City Thunder All-Star Shai Gilgeous-Alexander, San Francisco 49ers defensive end Nick Bosa and soccer icon Neymar Jr were selected for the marketing campaign.

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Matthew Moreno is a journalist from Whittier, Calif., who is a credentialed reporter and is currently the Managing Editor of DodgerBlue.com and LakersNation.com. In addition to covering Los Angeles Dodgers and Los Angels Lakers games, Matthew has a strong passion for keeping up to date with the sneakerhead culture. It began with Michael Jordan and Air Jordan shoes, and has carried over to Kobe Bryant's signature line with Nike. Matthew previously was the lead editor and digital strategist at Dodgers Nation, and the co-editor and lead writer at Reign of Troy, where he covered USC Trojans Football. Matthew graduated from California State Long Beach University with a major in journalism and minor in communications. Contact: matt@mediumlargela.com
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