Kobe Bryant is one of the most popular athletes in the world. He has a number of endorsement deals as well as an investment in the sports drink, BODYARMOR.
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Now Bryant appears to be teaming up with Apple, as he will be one of the athletes chosen to test out the Apple iWatch according to Mashable.com:
Among the athletes testing the iWatch are Lakers star Kobe Bryant and Los Angeles Kings player Dustin Brown. In addition to citing sources with knowledge of the collaboration, the report said Bryant was seen on Apple’s Cupertino, Calif. campus last month to meet with the company’s design chief Jony Ive.
Bryant will be one of many athletes from every major American sports league to test out the iWatch’s “fitness capabilities in intense training environments.” Bryant teaming with Apple makes sense on a number of levels.
Besides being one of the biggest stars in America, Bryant has an enormous fan base in Asia, so he could easily help to increase the popularity of the device overseas.
Bryant is an astute businessman and he wouldn’t put his name on anything that he doesn’t believe in.
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