LeBron James Watches Lakers Summer League Game In Unreleased Purple Suede Nike Zoom Generation
LeBron James, Nike Air Zoom Generation
Ethan Miller-Getty Images

Well before LeBron James made his NBA debut and even before he was selected first overall in the 2003 Draft, he signed an endorsement deal with Nike that was worth a reported $90 million over seven years.

GET YOUR ‘LABRON’ SHIRT NOW!

James donned his first signature shoe, the Nike Zoom Generation, in the season opener. He had 25 points, nine assists, six rebounds and four steals over 42 minutes in a loss to the Sacramento Kings.

Although James’ professional career began on a down note, his Nike Zoom Generation went on to become one of the more coveted pairs of sneakers. It wasn’t until January 2017 that Nike released a retro version of the shoe.

It was available in limited quantities and releases since then have also been difficult to come by. One colorway that’s yet to be made available is a purple suede version of the Zoom Generation.

James debuted the pair ahead of Game 3 of the 2018 NBA Finals, and wore them again on Sunday to attend the Los Angeles Lakers’ Las Vegas Summer League game. He appropriately paired the shoe with yellow Lakers shorts.

The suede came from Denny Hamlin’s suit, per ESPN’s Nick DePaula:

The public appearance was James’ first since he signed a four-year, $153 million contract. He did not speak with reporters and isn’t expected to until July 30, when his foundation opens a school in Akron, Ohio.

It’s not yet known if Nike will release the Zoom Generation in the purple suede colorway. But considering James is signed to a lifetime deal and the large Los Angeles market, it stands to reason the brand will outfit their top athlete with plenty of high-profile sneakers that will also be made available to the public in some capacity.

Medium Large is looking to add motivated individuals with big dreams and a big appetite for success to our LakersNation.com direct sales team based in Los Angeles or Orange County. If you love sports, know digital sales, and can throw your weight behind an aggressive commission based opportunity than we would love to talk to you. Please apply at: http://mediumlarge.la/?jobs=1576. If you meet our criteria we will be in touch!

You May Also Like

Lakers News: Rajon Rondo, Luke Walton Praise Alex Caruso And Deem Him An NBA Player

Perhaps most synonymous to their second-half collapse has been the plethora of injuries to plague the Los Angeles…

Lakers News: Frank Vogel Praises Kyle Kuzma’s Defensive Commitment

Although it wasn’t the prettiest victory, the Los Angeles Lakers were able to start their seeding games off on the…

Lakers News: Robert Horry Suggests ‘Two-Face’ Kobe Bryant Statue

With the announcement that a statue for late, great Los Angeles Lakers legend Kobe Bryant will be unveiled on February 8, 2024, discussion has since turned to what the statue should look like…

Lakers Named Most Searched NBA Team In 2021-22, Topping Google Inquires In 25 States

Time and again, the Los Angeles Lakers prove they remain the NBA’s most recognizable brand — regardless of how well…